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adlicious GmbH

Specialist
B2B & B2C specialist
21-50 Employees
founded at 2014
Owner-managed
Branding / Brand
Classic Marketing
Mobile / Apps
Online Marketing
Media
PR / Communications
Sales / Sales
Social Media
Video / Film / Motion Picture
Web / Internet
Advertising

Our Philosophy

100 % programmatic. We believe that the decisive factor for marketing success is real craftsmanship and constant questioning.

About us

As an independent agency for programmatic advertising, we deliver innovative and bespoke marketing solutions tailored to your business. We generate more advertising impact and performance thanks to our individual media strategies, sophisticated technical setups and highly agile optimization. Whether you need branding or performance campaigns, we’ve got you covered.

Works

LEAD GENERATION WITH ADLICIOUS DISPLAY ADVERTISING

Details under:adlicious.me/cases...
At the beginning of the campaign, brand awareness of the young company was still very low. The target group had not been clearly defined before the market launch, which was a further special challenge. There is also strong competition from existing competitors in the area of fixed-term deposit brokerage. The aim of the campaign was to generate online registrations for WeltSpar accounts and to increase brand awareness within the target group. In addition, qualified traffic should be directed to the landing page.

ADLICIOUS DISPLAY PROSPECTING: NEW CUSTOMER ACQUISITION OF MASAI CLOTHING COMPANY QUADRUPLED

Details under:www.adlicious.me/cases...
Following the successful launch and development of e-commerce in Denmark and Sweden, adlicious was tasked with strengthening the brand in the UK through Programmatic Prospecting with display ads and generating online revenues. For the Masai webshop this was a new market where organc growth had previously been achieved through pull marketing. Masai operates in an upscale customer segment. Therefore, the push measures of adlicious should not be perceived as instrusive by the target customers, but should nevertheless noticeably advance the Masai business in the UK by driving online sales and promotion of the Masai brand in the UK.

ADLICIOUS MOBILE MARKETING WITH DISPLAY & FACEBOOK ADS: IDAGIO WINS NEW USERS AND REDUCES BRAND BUILDING COSTS

Details under:www.adlicious.me/cases...
After the successful product launch, IDAGIO was faced with the challenge of achieving growth in the competitive streaming market as a relatively unknown brand. In order to support the performance campaigns used so far and to strengthen growth in the DACH region, the marketing focus was placed on branding measures with the possibilities of programmatic advertising.

NEW REVENUE POTENTIAL VIA PROGRAMMATIC ADVERTISING WITH ACCURATE TARGETING FOR A FASHION BRAND

Details under:adlicious.me/cases...
C&A decided to develop new sales potential for women's and children's clothing in a programmatic way. Additional e-commerce sales and the cost-turnover ratio (CUR) were used as target figures. The fashion brand uses a complex attribution model to calculate the impact contribution of individual campaign components for digital marketing reliably and in real time, enabling (re)allocation decisions to be made at any time.

ROLLER & ADLICIOUS MAKE CLASSIC ONLINE MEDIA PLANNING NO LONGER NECESSARY

Details under:adlicious.me/cases...
The fact that ROLLER as a discounter in the furniture sector has to pay attention to the last decimal place is not surprising. However, one would not necessarily assume that an old-established furniture discounter wants to make classic media planning unnecessary. "Up to what volume can we efficiently scale our online marketing through Real Time Advertising (RTA) in the German market - with at least the same quality standards as in classic media planning? ROLLER commissioned the experts of the independent Trading Desk adlicious with this question. The advertising effectiveness was determined with the contribution score algorithm of the multi-channel tracking system from exactag and compared with classic media bookings.

MORE CREDIT TRANSACTIONS BY ADDRESSING SEMANTIC TWINS OF ACTUAL BORROWERS

Details under:adlicious.me/cases...
The target group of consumer credit seekers is difficult to identify and grasp via the display channel. It was assumed that the target is not characterized by being particularly financially oriented, but rather has a purely consumption-oriented interest in finance. In addition, there is strong competition from existing competitors in the online credit sector. The goal of the campaign was to generate online credit transactions (consumer credit) and to lead qualified traffic to the target site. A cost-turnover ratio (KUR) of a maximum of 3.5% was to be maintained. A particular challenge was the target group of consumer credit seekers, which is difficult to identify and reach via the display channel. It was assumed that the target is not characterized by being particularly financially oriented, but rather has a purely consumption-oriented interest in finance. In addition, there is strong competition from existing competitors in the online credit sector.

Videos

Deine Experten für erfolgreiches Programmatic Advertising

RTB schlägt klassische Planungsmethoden

Competences

Branding / Brand
Branding Strategy
Classic Marketing
CRM
Mobile / Apps
Mobile Marketing
Online Marketing
Display Marketing
Marketing Automation
Performance Marketing
Targeting
Media
Media Planning
Media Shopping
Media Strategy
Programmatic Advertising
Real-Time Advertising
PR / Communications
Sales / Sales
Amazon Product Placement
Social Media
Facebook
Instagram
LinkedIn
Social Media Campaigns
Social Media Strategy
Youtube
Video / Film / Motion Picture
Online Spots
Web / Internet
Advertising
Advertising Production

Industry Experience

Automobile
Banks
Business Software
Consumer Electronics
Consumer Goods / Fmcg
Cosmetics
Craft
E-Commerce
Entertainment
Family
Fashion
Fin Tech
Finance
Financial Services
Food
Furniture / Fixtures
Garden
Home / Garden
Hotel / Catering
Insurance
Luxury
Mail Order Business
Nonprofit
Pharma
Retail / Retail
Sports
Telecommunications
Tourism
Toys

Customers

Alba Moda

since 0
https://www.albamoda.de/

A.T.U

since 0
https://www.atu.de/home

Beiersdorf

since 0
https://www.beiersdorf.de/

Brille 24

since 0
https://www.brille24.de/

C&A

since 0
https://www.c-and-a.com/de/de/shop

Deerberg

since 0
https://www.deerberg.de/de/

Deutsche Bahn

since 0
https://www.deutschebahn.com/de

Eterna

since 0
https://www.eterna.de/

Haspa

since 0
https://www.haspa.de/

Klingel

since 0
https://www.klingel.de/

Masai

since 0
https://www.masai.de/

Princess Cruises

since 0
https://www.princesscruises.de/de/

Roller

since 0
https://www.roller.de/

Sage

since 0
https://www.sage.com/de-de/

SOS Kinderdorf

since 0
https://www.sos-kinderdorf.ch/

SWK Bank

since 0
https://www.swkbank.de/

Thomas Sabo

since 0
https://www.thomassabo.com/EU/de_DE/home?georedirected=true

Trivago

since 0
https://www.trivago.de/

Valmano

since 0
https://www.valmano.de/

Walbusch

since 0
https://www.walbusch.de/

WeltSparen

since 0
https://www.weltsparen.de/

WMF

since 0
https://www.wmf.com/de/

Awards

German Brand Award

2018
Winner 2018

Digital Communication Award

2019
3rd Place

Deutscher Preis für Onlinekommunikation

2019
Shortlist

The Drum - Digital Advertising Awards Europe

2019
Finalist

Marketing Intelligence & Innovation Award (MIIA)

2017
Shortlist 2017

Performance Marketing Awards

2017

ExchangeWires - The Wires

2017

Agency status

 
Validated
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Your Contact Persons

David Lange

Co-Founder & Managing Director

David Lange

Viktor Eichmann

Co-Founder & Managing Director

Viktor Eichmann

Daniel Skoda

Managing Partner

Daniel Skoda

Florian Türk

Global Sales VP

Florian Türk
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