For us, every company is different, and every brand has its own roots and heritage that have to be understood and treated carefully. Our work is driven by discovery and human centricity, leading to novel ideas.
Hi, we’re MING Labs. We work with transformation leaders around the globe to help them navigate the changing business landscape and implement relevant digital solutions. Our work combines business design, experience design, and technology — everything vital to help businesses grow and change the way they work.
WHAT WE DO
We partner with companies to help them change their processes and workflows, introducing best design practices to the B2B settings. What you’re getting from MING is a team of, say, five people who’ll work with you day in and day out, and they will bring you somewhere new. Which is perhaps exactly where you’d like to end up.
Outcomes: Customer Journeys, Service Blueprints, Experience Prototypes, Functional Prototypes, Visual Direction / Branding, Design Systems
Whatever the interface, it has to be functional and useful and has to help people do whatever it is that they want to do. At the same time, we want things to slightly stand out and implicitly communicate that they are not only functional: There's also the emotional aspect that we care a great deal about. It’s worth noting that we don’t just draw good-looking mockups and call it a day. We work on the technical implementation, too, and supervise it until the very last moment.
Outcomes: Opportunity Maps, Business Cases, Financial Models, Value Propositions
Business design is about helping you identify relevant opportunities that can lead to important changes (read: a lot of money made or saved). We don’t expect a detailed brief, and we don’t expect everything to be figured out for us upfront. Rather, we’re glad to figure things out together: We’re comfortable with uncertainty and we’re flexible in our approach. When you already have an idea about the direction you’d like to follow, we’ll help you validate it with potential customers and create the business case for it.
Outcomes: Maintainable Source Code, Fully Tested Deployments, Instructions & Documents, Test Scripts / Test Cases
For us, the design part is just half of the job: The development phase is when the project really begins to come together, and there’s hardly anything more exciting than that. We have a strong in-house tech team (architects, DevOps, back-end and front-end devs, QA engineers, project managers, you name it) that closely follows recent tech trends and can set up, run and refine a solid process with up-to-date tools and methodologies like Scrum, code review, continuous integration, continuous deployment and automated testing.
THE NEEDS: To promote ADB’s expertise and initiatives in sustainable development projects
THE RESULTS: A website that runs stories on ADB’s various initiatives and acts as a community hub dedicated to sustainability projects in Asia
WHAT WE DID: Discovery, research, UX/UI design, web development
20+ digital transformation projects in the chemical industry, from internal innovation topics
to new digital business models, as well as quick prototyping and validation engagements.
von 2015 bis 2018
ReachNow (DriveNow sister concept) prototyping for the US and China markets, including
China adaptations and launch website. ConnectedRide App UX design for BMW motorcycles.
von 2014 bis 2018
Exploration of new business models in China. Automotive aftermarket eCatalogue
implementation. Industrial IoT and Smart Manufacturing Prototyping and UX.
Market research, user research, prototyping and validation for launching a digital business
model into the Chinese market, which has previously successfully been built for Europe.
von 2016 bis 2017
Concept creation for Disney IP-branded Android themes, including Art Direction, Interaction
Concept, UX Design and User Testing.
Concept development and UX design for smaller-form print devices in different categories.
Support of the ING venture lab, through prototyping, user testing, UX design and
implementation for start-ups incubated in their corporate venture program.
von 2015 bis 2016
Concept development, prototyping, user testing and implementation of various travel-
related innovation concepts for Lufthansa.
THE NEEDS: To create the digital companion for a range of indoor air quality devices
THE RESULT: We developed a mobile app for visualizing the air quality and a web app for managing hundreds of these filters in one building
WHAT WE DID: Mobile app, desktop app, design, development
Research, UX Design and User Testing for multiple applications around Panasonic’s smart
home and IoT portfolio, for the Chinese market.
von 2015 bis 2018
THE NEEDS: Urban planners of Singapore wanted a better understanding of city dynamics. They'd already got a huge dataset — now they needed a good way of working with it
THE RESULT: We created a set of interactive dashboards that provide real-time access to data insights, making data usable and helping urban planners understand what really goes on
WHAT WE DID: Research, field research, UX/UI design, data visualization, web development
Customer value co-creation project, aimed at designing the ideal customer journey for Visa
products in the customer’s application.
THE NEEDS: Distribution network transparency — come up with a clever way to understand what happens with tens of thousands of SIM cards that are sold
THE RESULT: We built a mobile app for retailers and wholesalers that helped gather a lot of missing data
WHAT WE DID: Mobile app, design, development
Research, process design and consulting around employee onboarding.
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